Take a look at this blog post by Garry Polmateer on the Red Argyle blog.
I posted a comment there but wanted to make sure this excellent example of how social media enhances the relationship between customers, businesses, and even between businesses (Red Argyle is a Salesforce partner).
It didn’t cost them anything but a couple of minutes of their time.
What can you do as part of your customer relationships to add value with little to no cost?
A Force to Reckon With 
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